Dr. John Ennis - AI, Mathematics, and Sensory & Consumer Science. Founder & CEO of Aigora


Expertise
Three fields, one practice. Each of these is a career on its own. The work I care about needs all three at once.
01
Artificial Intelligence
Building AI systems research teams actually use — knowledge platforms, simulated studies, agentic workflows. Founder and CEO of Aigora, founded 2019, and 100+ episodes of AigoraCast spent asking what works and what doesn't.
02
Mathematics
A PhD in mathematics and a postdoc in computational neuroscience. Thurstonian models, discrimination testing, and the statistical foundations that separate a real effect from a curve fit to noise.
03
Sensory & Consumer Science
32 years in the field, starting at 17. Fifty-plus peer-reviewed publications, four books, and work with dozens of Fortune 500 CPG companies on how people actually perceive products.
Dr. John Ennis is the Founder and CEO of Aigora, which he founded in 2019. He holds a PhD in mathematics and completed a postdoc in computational neuroscience, with 32 years in sensory and consumer science. He has authored four books, including Data Science for Sensory and Consumer Scientists (Chapman and Hall/CRC, 2023), and more than 50 peer-reviewed publications, with an h-index of 21. He won the 2013 Food Quality and Preference Researcher of the Future award, and is a past chair of ASTM E18 and of Sensometrics. He has keynoted Pangborn, EuroSense, and SenseAsia. He has worked with dozens of Fortune 500 companies. He has presented or published with General Mills, PepsiCo, Danone, Symrise, Kenvue, GSK, Diageo, DSM-Firmenich, Griffith Foods, BAT, and Mane.
About Dr. John Ennis - AI, Mathematics, and Sensory & Consumer Science
I've spent 32 years in sensory and consumer science, starting at 17 writing Fortran code at my father's company. I got a PhD in math. Did a postdoc in computational neuroscience. Then years building AI systems for research teams. Most people pick one of those lanes. I kept crossing them because the problems I cared about sat at the intersections.
Here's why that matters. Anyone can build a dashboard or a chatbot. But if you don't understand how people actually perceive products, the psychophysics, the statistics, the domain, you're fitting curves to noise. The tools I build at Aigora work because they're built on real science and 32 years of doing this work. That's what I set out to do when I founded the company in 2019.
I also spent three-plus years away from sensory, as CEO of NeoSwap/Tulle, an AI startup. It failed. They were difficult years, and they taught me things I could not have learned here: how to lead a software company, and what AI actually does once you're betting payroll on it. They introduced me to people I'd never have met otherwise. And they taught me how much I missed this community.
Aigora drifted while I was gone. I came back, refocused it, and it's stronger now than it has ever been. Those aren't years I'd want to repeat, but I'd be a worse founder without them. I'm here on purpose.
AI is going to change how we work. The gap between "AI exists" and "AI helps me" is a knowledge gap. I want to help close it, with tools and teaching built on actual science, not buzzwords.
AI can classify, cluster, and forecast faster than any human. But it cannot care. As machines predict, humans must decide.
Work
Platform
THEUS
A knowledge exploration platform that turns decades of proprietary research into searchable, governed intelligence. Full citation provenance. No black boxes.
ViewTools
Aigora AI Toolkit
AI-powered tools for common consumer insights tasks. $1,000/year, free for course attendees.
ViewCourse
AI for Consumer Insights
A 10-week hands-on course where you build real AI-powered research applications. Q2 2026 cohort starts April 28. Early bird pricing open.
ViewPodcast
AigoraCast
100+ episodes of conversations with industry leaders on AI and consumer insights.
ViewGuide
From Measurement to Meaning
A free guide on AI in sensory science. Written for people who want to understand what is actually changing and how to adapt.
View
Publications
50+
Publications
4
Books
21
h-index
Research spanning Thurstonian models, neural network approaches to human cognition, sensory discrimination methodology, and the statistical foundations of consumer research. Winner of the 2013 Food Quality and Preference Researcher of the Future award.
Google Scholar ProfileSelected Books
2023
Data Science for Sensory and Consumer Scientists
Chapman and Hall/CRC
2016
Readings in Advertising Claims Substantiation
Institute for Perception Press
2015
Travel Every Day
Self-published
2012
Short Stories in Sensory & Consumer Science
Institute for Perception
Speaking
Keynote speaker at Pangborn, EuroSense, and SenseAsia. Topics include AI-augmented research workflows, the future of sensory science, and what happens when the bottleneck shifts from measurement to meaning.
Inquire About SpeakingAigoraCast
100+ episodes of conversations with industry leaders on AI and consumer insights. We talk about what works, what doesn't, and what's coming next.
Contact
Interested in how AI can transform your research organization, or looking for a speaker? I'd welcome the conversation.
